Google Inc Case Study Prezi Sign

Prezi may be a good alternative to Powerpoint when creating your next presentation.

Prezi includes dynamic functions, allowing for more creativity and depth when designing a presentation. Unlike the linear slide format of Powerpoint, Prezi begins with a large canvas and allows the user to easily add text, vertical or horizontal images, video, and audio to slides anywhere in that space. The user can jump around the canvas to different slides during the presentation, which is great for making changes to the flow of slides on the fly. The unique Prezi functions are fun to use, however it’s easy to overdue it with the “bells and whistles” when starting off. Make sure you’re using the additional features in a relevant way that will enhance your presentation, not hinder it.

For instance, the “zoom” feature is a great tool for targeting detailed information within your presentation. You can start with a large canvas, zoom into your first main slide, then zoom again or pan around that slide to show a detailed area within it. It’s a different way to engage the viewer, and to break up content when moving through multiple slides. But again, if used too much, this function can be more distracting than engaging. Too much animation and zooming can even cause viewers to get headaches or become dizzy, so it’s best to use this sparingly.

Note that Prezi is a web-based program. Your Prezi can easily be embedded in blogs and web pages, or can be loaded on various devices without having to download a program onto your computer. There are templates available with the program that include specific fonts, graphics, and color schemes to start with, just like Powerpoint. You can also customize your presentation if you want to use advanced features. The basic version is free, but if you get into theme customization and offline versions, there are different program fees depending on your needs.

Prezi is great for breaking out of the linear mold. It’s a new take on developing traditional slide presentations like Powerpoint, and a fresh way to keep viewers engaged. It’s also great for those who want to learn a new tool. But just remember, people come to a presentation for interesting information, not just the flashy graphics.

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Transcript of Google Case

PEST Analysis
Porter's Five Forces
Business Model Development
Internal Analysis
Lauren Stigall -
Will Black -
Kate Howie -
William Robinson -
Katie Jackson -
Meriwether Brendle -
Tony D'Errico -
Greg Gangal -
Ryan Hemric -
Key Products
Internal Analysis
Web Search
Google Chrome
Google Apps
Google +
Political Factors
Stable market drives more business to advertise
Intellectual property protection
Censorship in China
Economic Factors
Rising GDP in countries of operation
Inflation rates
Social Factors
Societal values and trends
Progression of social media
Demographics of each region of operations
Access to third world countries
Mobile trends
Technological Factors
Google application development
Android market
Tools (AdWords, Google Analytics, etc.)
Purchase of start ups
Artificial intelligence
SWOT Analysis
User traffic and brand awareness
Brand loyalty
Free products and services
Display and advertising technologies
Excellent customer service
Highly profitable
Access to the largest group of Internet users worldwide
2nd most innovative company in the world
95% reliability on ad based revenues for income
Driverless cars
The Cloud
Google Fiber
Growing number of mobile Internet users
Growth in electronics industry
Social Media sites
Competition from Microsoft
Search and mobile apps
International censorship laws
Hacking/security issues
Corporate Level Strategy
Roughly 95% of revenue is generated through advertisements
Pioneer advertising on smartphones and tablets
Use Google maps service to break into GPS product markets

BCG Matrix
Google has moved into the cash cow quadrant due to their advertising service. The company has low market growth with high market share.
The acquisition of YouTube possibly pushes Google towards the star quadrant with some potential for market growth
Business Level Strategy
Design apps for smartphones and tablets that personalize ads to the user
Contract or acquire a manufacturer to produce GPS systems

SWOT Matrix
Growing number of mobile numbers
Google Fiber
Google Glass
Driverless cars
Growing numbers of mobile users
Competition from Microsoft
Hacking/security related issues
Significant brand image
Culture of innovation
Access to widest group of Internet users worldwide
Lack of product integration
Unprofitable products
Revenue dependance on advertising
Leverage brand image to become leader in products such as Google Fiber, Google Glass, and Driverless cars
Address lack of product integration. Find ways to generate revenue on unprofitable products
Leverage innovation culture and brand image to mitigate threats from competitors. Focus heavily on security using vast existing IT resources
Find ways to infiltrate mobile advertising in a non-invasive fashion
VRIO Analysis
$1,000,000 revenue per employee
Data-based employee management
Costly to Imitate
Investment in human resources software
Organize to Capture Value
High degree of employee freedom
No labor union
All full time employees are equity holders
Key Activities
Management of:
Google Analytics

Partner Networks
Sun Microsystems
Cloud Sherpas

Cost Structure
Research and Development
Profitability Ratios
Liquidity Ratios
Operational Efficiency
Capital Allocation Efficiency
PM: 21.66%
OM: 23.4%
RoA: 8.53%
CR: 4.76
QR: 4.5
ART: 7.56
TAT: 0.59
PM: 29.29%
OM: 12.33%
RoA: 2.13%
CR: 4.58
QR: 2.24
OCF: 1.2B
ART: 4.87
TAT: 0.31
ROIC: 9.12%
ART: 8.61
TAT: 0.48
ROIC: 9.68%
CR: 11.88
QR: 11.46
OCF: 4.22B
PM: 19.06%
OM: 37.11%
RoA: 11.07%
Key Resources
Physical Resources
Intellectual Resources
Acquiring smaller companies
Highly trained human capital
Research & Development

Customer Segments
Internet users

Value Proposition
Free services
Google Apps
Brand recognition
Customer Relationships
Exchange of information
User communities
Distribution Channels
Internet capable device
Sales people
Data center
Revenue Structure
Advertising (95%)
Threat of New Entrants-

High level of barriers to entry
Massive startup to rival Google’s power
New entrant could directly compete with one Google application

Threat of Substitutes-

Google positioned as leader in search engine, maps, email, and more
Threat will stay low in the future as the Internet continues to be primary source of information

Threat of Rivalry-
Main rival is Apple’s iOS vs. Google’s Android system
Google maintains larger share of mobile market with many companies employing Android (primarily Samsung and LG)

Bargaining Power of Buyers-

Rely on advertising businesses as customers
Consumers who choose non-Android products
Users of rival Internet browser (Firefox, Safari, IE)

Bargaining Power of Suppliers-
Google has maintained a strong market dominance
Due to free services/applications

Background of Company
Management Team
Key Products/Markets
Assess current performance
Internal Analysis (SW): Ratio Analysis
Environmental Analysis (OT): PEST & Porter’s Five Forces
SWOT Analysis: Boil down these factors to the key strengths, weaknesses, opportunities, and threats.
Guiding Policy
Develop strategies for moving forward.
Identify key strategies
Corporate-level strategy: Which product/geographic markets do we want to compete in?
BCG Matrix
Business-level strategy: How should we compete in these markets?
SWOT Matrix
VRIO Analysis
Coherent Action
Business Model Development

Structure of Analysis

Full transcript

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